Mobile first design is the best recipe
A mobile first approach to improve the consumer experience
More than 70% of users visit Gallina Blanca’s website on their mobile phones. Keeping this in mind, we designed Gallina Blanca’s website from a mobile-first perspective. To keep up with the competition, we modernized Gallina Blanca’s website to relaunch its reputation and digital marketing strategy to match the new mobile reality.
Gallina Blanca’s website redesign was not rewriting or restructuring content. Nonetheless, we used a content first approach for two reasons: we had to take advantage of the SEO positioning of Gallina Blanca recipes and to improve the consumer experience. Our SEO and UX writing team worked together to generate greater impact through words.