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E-commerce Trainers | Product Design & Growth Strategies for Base's E-commerce Platform
Work
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Product Design
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Base

E-commerce Trainers

Base, one of the largest sports chains in Spain with over 200 stores, entrusted us with the mission of improving the user experience of their e-commerce platform. They presented us with two main objectives:

- Optimize key business indicators.
- Create a shopping experience that equals the standards set by prominent brands showcased on their platforms, fostering an atmosphere of exclusivity and trust.

With these objectives in mind, we were faced with a challenge: Aligning business goals with the needs and insights of customers and users. All of this with a clear focus on conversion.

To address the project, the Growth team decided to integrate the analysis of the purchase cycle (AIDA) with the customer lifecycle based on the pirate funnel (AARRR). This approach allowed us to have a broader view of user touchpoints with the e-commerce platform and design solutions to reduce friction and increase conversion.


Keep reading to find out how we improved site conversion through design.

Product Design
Product Design
Product Growth
Product Growth
Advertising
Advertising

EACH SEGMENT, A TAILORED EXPERIENCE

We proposed a top-tier navigation segmented by gender. In doing so, we customized the experience for each user of the ecommerce platform, providing them with content and products tailored to their specific interests.

AN ENHANCED MOBILE EXPERIENCE

With 75% of visits coming from mobile devices, our goal was to launch an appealing, user friendly ‘mobile-first’ proposition focused on enhancing conversion rates.

EACH SEGMENT, A TAILORED EXPERIENCE

We proposed a top-tier navigation segmented by gender. In doing so, we customized the experience for each user of the ecommerce platform, providing them with content and products tailored to their specific interests.

AN ENHANCED MOBILE EXPERIENCE

With 75% of visits coming from mobile devices, our goal was to launch an appealing, user friendly ‘mobile-first’ proposition focused on enhancing conversion rates.

We placed the product at the forefront. We reinforced its presence on the detail page as an essential component for conversion, using clear and attractive images.

We chose the DIN typography to enhance an energetic and dynamic aesthetic, fitting for the sports environment thanks to its clean design and geometric construction.

The design for the ecommerce was made in close collaboration with the growth team. In addition to improving UX and conversion, we paid special attention to design and microinteractions. Major brands are very demanding in how their products are showcased, so we put them at the center of our decisions.

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SMALL DETAILS, BIG DECISIONS

Design is more than thinking outside the box; it's about conquering the challenge of choice. Let's explore some of the pivotal decisions we've embraced.

We placed the product at the forefront. We reinforced its presence on the detail page as an essential component for conversion, using clear and attractive images.
We chose the DIN typography to enhance an energetic and dynamic aesthetic, fitting for the sports environment thanks to its clean design and geometric construction.
The design for the ecommerce was made in close collaboration with the growth team. In addition to improving UX and conversion, we paid special attention to design and microinteractions. Major brands are very demanding in how their products are showcased, so we put them at the center of our decisions.
arrow left
arrow right
We placed the product at the forefront. We reinforced its presence on the detail page as an essential component for conversion, using clear and attractive images.
We chose the DIN typography to enhance an energetic and dynamic aesthetic, fitting for the sports environment thanks to its clean design and geometric construction.
The design for the ecommerce was made in close collaboration with the growth team. In addition to improving UX and conversion, we paid special attention to design and microinteractions. Major brands are very demanding in how their products are showcased, so we put them at the center of our decisions.
arrow left
arrow right
We placed the product at the forefront. We reinforced its presence on the detail page as an essential component for conversion, using clear and attractive images.
We chose the DIN typography to enhance an energetic and dynamic aesthetic, fitting for the sports environment thanks to its clean design and geometric construction.
The design for the ecommerce was made in close collaboration with the growth team. In addition to improving UX and conversion, we paid special attention to design and microinteractions. Major brands are very demanding in how their products are showcased, so we put them at the center of our decisions.
arrow left
arrow right
We placed the product at the forefront. We reinforced its presence on the detail page as an essential component for conversion, using clear and attractive images.
We chose the DIN typography to enhance an energetic and dynamic aesthetic, fitting for the sports environment thanks to its clean design and geometric construction.
The design for the ecommerce was made in close collaboration with the growth team. In addition to improving UX and conversion, we paid special attention to design and microinteractions. Major brands are very demanding in how their products are showcased, so we put them at the center of our decisions.
arrow left
arrow right
We placed the product at the forefront. We reinforced its presence on the detail page as an essential component for conversion, using clear and attractive images.
We chose the DIN typography to enhance an energetic and dynamic aesthetic, fitting for the sports environment thanks to its clean design and geometric construction.
The design for the ecommerce was made in close collaboration with the growth team. In addition to improving UX and conversion, we paid special attention to design and microinteractions. Major brands are very demanding in how their products are showcased, so we put them at the center of our decisions.
arrow left
arrow right
We placed the product at the forefront. We reinforced its presence on the detail page as an essential component for conversion, using clear and attractive images.
We chose the DIN typography to enhance an energetic and dynamic aesthetic, fitting for the sports environment thanks to its clean design and geometric construction.
The design for the ecommerce was made in close collaboration with the growth team. In addition to improving UX and conversion, we paid special attention to design and microinteractions. Major brands are very demanding in how their products are showcased, so we put them at the center of our decisions.
arrow left
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WHAT’S NEXT?

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Base

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UOC

Transformative spaces

Culture Transformation

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CTTI

Empowering administration

User Research

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EACAT

Conversion tournament

Product Growth

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FCB