Creamy content
TGT is the leading cheese producer in Spain, with 17 branches across the country and a dozen factories. TGT is associated with DOP cheese and produces the widest range in Spain: Manchego, Roncal, Idiazabal, fresh cheese from Murcia, Tetilla, Cabrales, and Mahón.
As a B2B brand aiming to transition to B2C, it entered a scenario where it had no digital presence and was largely unknown to consumers. We were tasked with designing the digital strategy, creating their new website, developing a branded content strategy, and launching their Instagram account from scratch, which quickly became the hub of their cheese-loving community.
Here's how we devised, designed, and executed a content plan focused on acquiring traffic and engaging their community, both on the website and social media.
Whether you've already eaten or not, here are the creamiest contents you've ever seen.
CONTENT STRATEGY
We created the "Experiences" section where users can find recipes, cheese boards, pairings, and, leveraging TGT's multiple traditional cheese factories, we designed two tourist routes in the northern and southern regions of Spain for visitors to explore.
RECIPE CO-CREATION WITH CHEF ARTUR MARTÍNEZ
With our strategy clear, we only lacked one ingredient: the chef. We involved one of Spain's finest chefs, the talented Artur Martínez, and his team in the project and conducted several co-creation sessions using TGT products. The result? Finger-licking good!
CONTENT STRATEGY
We created the "Experiences" section where users can find recipes, cheese boards, pairings, and, leveraging TGT's multiple traditional cheese factories, we designed two tourist routes in the northern and southern regions of Spain for visitors to explore.
RECIPE CO-CREATION WITH CHEF ARTUR MARTÍNEZ
With our strategy clear, we only lacked one ingredient: the chef. We involved one of Spain's finest chefs, the talented Artur Martínez, and his team in the project and conducted several co-creation sessions using TGT products.
The result? Finger-licking good!
AUDIOVISUAL PRODUCTION
We're sharing some of the recipes and culinary experiences we designed and produced for TGT. They all look spectacular, but the truth is they taste even better. It's a shame we can't share their aromas with you. Enjoy!
%402x.svg){kind=icon}
%402x.svg){kind=icon}
KEY RESULT
Our experiences generated great interest in TGT's products.