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Liquid News | Digital Transformation Case Study | Product Design & User Research
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Product Design
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Diari Ara

Liquid News

Ara, a prominent  media outlet, sought a digital transformation to boost subscriptions and elevate their digital experience. We stepped in to redefine their digital strategy, infuse a growth-driven mindset, and craft a seamless omnichannel Design System for their app and website.

Our approach was grounded in two key insights. First, news is liquid; staying on top of the ever-changing current events is like trying to wrangle chaos. Our design and CMS were engineered to make news modular to write and responsive regarding distribution.


The second insight was that there are diverse ways to consume the news. We championed three distinct reading styles to shape the information architecture: Immediate, In-depth, and Editorial Perspective. We also identified three user interaction levels: Reflective, Emotional, and Critical.

Below, you'll see our results and choices throughout the project. We hope you find it as intriguing as we did. Let's dive in!

Product Design
Product Design
User Research
User Research
Design Strategy
Design Strategy

CREATING A NEWS SYSTEM

The news changes constantly. They can expand to fill entire pages or disappear into a small headline at the bottom of the page. Our design was based on multiple co-creations with journalists.

3 ways to read reality. 3 ways to navigate the app

Among readers, you'll find those who subscribe to a newspaper for the unique editorial visions of the bylined journalists. There are the ever-curious souls, always craving real-time updates on unfolding stories. And then, there's the no less essential group that hungers for greater depth, more data, and a broader perspective – they don't just skim the news; they yearn to grasp the complete picture.

CREATING A NEWS SYSTEM

The news changes constantly. They can expand to fill entire pages or disappear into a small headline at the bottom of the page. Our design was based on multiple co-creations with journalists.

3 ways to read reality. 3 ways to navigate the app

Among readers, you'll find those who subscribe to a newspaper for the unique editorial visions of the bylined journalists. There are the ever-curious souls, always craving real-time updates on unfolding stories. And then, there's the no less essential group that hungers for greater depth, more data, and a broader perspective – they don't just skim the news; they yearn to grasp the complete picture.

Each journalistic genre has its own language. Therefore, we designed tailored narrative structures for different types of journalistic content (news articles, opinion pieces, interviews, feature stories...).

The typographic set used by Diaria Ara in its print format is a distinctive hallmark of its brand. That's why we integrated this typography into the digital platform, creating a connection between both channels and maintaining visual consistency that resonates with its readers.

We designed experiences that allow the reader to connect with the community, interact with journalists, and communicate with other users.

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Small Details, Big decisions

Design is more than thinking outside the box; it's about conquering the challenge of choice. Let's explore some of the pivotal decisions we've embraced.

Each journalistic genre has its own language. Therefore, we designed tailored narrative structures for different types of journalistic content (news articles, opinion pieces, interviews, feature stories...).
The typographic set used by Diaria Ara in its print format is a distinctive hallmark of its brand. That's why we integrated this typography into the digital platform, creating a connection between both channels and maintaining visual consistency that resonates with its readers.
We designed experiences that allow the reader to connect with the community, interact with journalists, and communicate with other users.
arrow left
arrow right
Each journalistic genre has its own language. Therefore, we designed tailored narrative structures for different types of journalistic content (news articles, opinion pieces, interviews, feature stories...).
The typographic set used by Diaria Ara in its print format is a distinctive hallmark of its brand. That's why we integrated this typography into the digital platform, creating a connection between both channels and maintaining visual consistency that resonates with its readers.
We designed experiences that allow the reader to connect with the community, interact with journalists, and communicate with other users.
arrow left
arrow right
Each journalistic genre has its own language. Therefore, we designed tailored narrative structures for different types of journalistic content (news articles, opinion pieces, interviews, feature stories...).
The typographic set used by Diaria Ara in its print format is a distinctive hallmark of its brand. That's why we integrated this typography into the digital platform, creating a connection between both channels and maintaining visual consistency that resonates with its readers.
We designed experiences that allow the reader to connect with the community, interact with journalists, and communicate with other users.
arrow left
arrow right
Each journalistic genre has its own language. Therefore, we designed tailored narrative structures for different types of journalistic content (news articles, opinion pieces, interviews, feature stories...).
The typographic set used by Diaria Ara in its print format is a distinctive hallmark of its brand. That's why we integrated this typography into the digital platform, creating a connection between both channels and maintaining visual consistency that resonates with its readers.
We designed experiences that allow the reader to connect with the community, interact with journalists, and communicate with other users.
arrow left
arrow right
Each journalistic genre has its own language. Therefore, we designed tailored narrative structures for different types of journalistic content (news articles, opinion pieces, interviews, feature stories...).
The typographic set used by Diaria Ara in its print format is a distinctive hallmark of its brand. That's why we integrated this typography into the digital platform, creating a connection between both channels and maintaining visual consistency that resonates with its readers.
We designed experiences that allow the reader to connect with the community, interact with journalists, and communicate with other users.
arrow left
arrow right
Each journalistic genre has its own language. Therefore, we designed tailored narrative structures for different types of journalistic content (news articles, opinion pieces, interviews, feature stories...).
The typographic set used by Diaria Ara in its print format is a distinctive hallmark of its brand. That's why we integrated this typography into the digital platform, creating a connection between both channels and maintaining visual consistency that resonates with its readers.
We designed experiences that allow the reader to connect with the community, interact with journalists, and communicate with other users.
arrow left
arrow right

KEY RESULT

A dynamic proposal tailored to the unique needs of every user

WHAT’S NEXT?

Colorful Culture

Creative Direction

for

Fail Fast

Virtual Boosters

Creative Direction

for

Base

EXPLORING AUDIENCES

User Research

for

UOC

Transformative spaces

Culture Transformation

for

CTTI

Empowering administration

User Research

for

EACAT

Conversion tournament

Product Growth

for

FCB