Organic Design
MicroBank, the social bank of the CaixaBank group, sought to revamp its website to reinforce its identity as a bank committed to society. To achieve this, we created a new creative territory that established a more direct connection with the needs of its users.
Our proposal rested on two primary concepts. First, we developed an organic visual language to portray the entity as an accessible and attentive communicator. Secondly, we crafted a simple navigation structure to present the value proposition in a way that's understandable for users of varying levels of digital proficiency.
Let’s see how we tackled the challenge!