Empathetic growth

Bonpreu Esclat is one of the leading Catalan companies in the food sector with a network of supermarkets spread throughout the Catalan territory. What makes it stand out? Its commitment to local products, sustainability, and specialization in fresh products.

In this context, Bonpreu asked us to improve their loyalty app. In our proposal, we focused on validating consumers' perceptions and behaviors through User Research to then align user needs with business objectives.

Through Growth methodology, we collaboratively designed a new experience aimed at enhancing user activation and retention metrics within the app. The result was a 60% increase in app registrations and a 33% increase in the number of recurring users.

Discover how we tackled the challenge!

Product Design

User Research

Behavioural Design

THE 4 DIMENSIONS OF THE PRODUCT

We implemented an agile working methodology to address product design from four dimensions. This included defining growth objectives and strategy, ideation through design, iterative and incremental development, and ultimately, the launch of each new functionality.

THE 4 DIMENSIONS OF THE PRODUCT

BEHAVIORAL DESIGN: GROWTH + USER RESEARCH + DESIGN

Cultivating a data-driven culture and conducting continuous research enabled us to thoroughly understand user behavior and identify functionalities with the greatest impact on the value proposition.

Through experimentation and user testing, we succeeded in designing and implementing solutions focused on improving key indicators and metrics of the app in two specific stages of the customer lifecycle funnel: activation and retention.

The integration of features such as the Savings Jar, Shopping List, and Activity section enriched the user shopping experience at BonPreu and Esclat establishments. These solutions had an impact on improving metrics such as LTV, the ratio of recurring users, or the registration ratio through the mobile app.

SUSTAINED GROWTH

With the insights gained from the Growth methodology, we designed solutions beyond the short term, implementing a system of continuous and scalable growth over time.

We prioritized a clearer and more direct interface without losing the connection with the brand through the color palette, aiming to facilitate and enhance the user experience.

We incorporated valuable content with the purpose of strengthening user loyalty. Our functionalities, completely updated, provide convenience and value in the customer's day-to-day.

We designed an accessible interface with the goal of providing an inclusive experience for all types of users.

Small Details, Big decisions

Design is more than thinking outside the box; it's about conquering the challenge of choice. Let's explore some of the pivotal decisions we've embraced.

We prioritized a clearer and more direct interface without losing the connection with the brand through the color palette, aiming to facilitate and enhance the user experience.

We incorporated valuable content with the purpose of strengthening user loyalty. Our functionalities, completely updated, provide convenience and value in the customer's day-to-day.

We designed an accessible interface with the goal of providing an inclusive experience for all types of users.